Overbrook School for the Blind

Drexel University Dornsife School of Public Health

Hired to lead internal and external communications for a nationwide research program funded by the National Institutes of Health to identify and address barriers to healthcare

Supported closing out the program upon termination of national funding

Greater Richmond Partnership

Created and implemented communications plans that helped raise the perception of the Richmond Region as an ideal business location among corporate executives from 2 percent to 30 percent

Managed marketing campaigns that helped secure around 30 projects from around the world generating 6,850-plus new jobs and nearly $3 billion in capital investment for community services

Generated a potential reach of 1.2 billion in media mentions between FY22 and FY24 by pitching journalists and securing earned media placements, inbound tours and media interviews

Increased the number of website sessions nearly 16 percent between FY21 and FY23 by planning, developing and launching a three-time award-winning website redesign 

Maintained a 95 percent website performance health score through search engine optimization

Developed and distributed two monthly email newsletters to 2,500-plus subscribers for an average open rate of 44 percent and click-through rate of more than 10 percent

Generated an average 1.1 million organic social media impressions annually between FY21 and FY24 across Facebook, Instagram, LinkedIn and X

Increased the number of digital advertising impressions by 131 percent between FY21 and FY24

Created and implemented an award-winning video series to increase social media engagement yielding more than 24,400 impressions, 2,350-plus interactions and a 9.6 percent engagement rate

Planned, developed and executed the FY24 Annual Meeting run of show, leadership scripts and slide decks for 150-plus corporate executives and community leaders

Managed around 25 interns between FY21 and FY24 in writing blogs and press releases, creating social media content and print publications as well as supporting media relations efforts

Rowan University Campus Recreation

Created and implemented digital and print marketing strategies with social media and website content plus brochures and flyers

Led ~10 marketing, communications, graphic design, photography and videography student staff

Managed a content calendar to organize, edit and approve 10 to 15 social media posts per week across Facebook, Instagram and Twitter 

Assisted with the development, execution and rollout of the first Rowan Campus Recreation app

Rowan University Campus Recreation

Hired, trained and managed 20-plus student employees for membership and customer services 

Updated and maintained university software with member information and programming

Greater Richmond Partnership

Planned and wrote about 15 social media posts week across Facebook, Instagram, LinkedIn and Twitter and tracked monthly key performance indicators

Drafted and published 5 to 10 blogs and press releases per month

Assisted with media relations by monitoring journalists, publications and editorial calendars

Virginia Commonwealth University Recreational Sports

Wrote and published 60 social media posts per month across Facebook, Instagram and twitter

Contributed written content to monthly university and member email newsletters

Updated the website weekly with new programming and member information 

Presented on inclusive storytelling at the national 2019 annual NIRSA conference